St. Patrick’s Day 2026, Truckee, CA: I started my call with Rezora.io co-founder Aiden Richards admitting that I’m pretty terrible at following up with people. (Please stop silently agreeing.)

He’s been reaching out for a while to talk about his application. Between work transitions, blizzard tragedies, and a heli trip—well, I’m not going to win any awards for spinning plates. Richards admitted to suffering from the same professional ailment but I know he was merely being magnanimous. In fact, his company solves for this very problem with an AI call automation and appointment capture solution.

I doubt anyone likes cold calling but Aiden said his co-founder excelled in real estate because of a system he created for calling expired listings. With a comp-sci resume to boot and Aiden’s background in fintech sales, the two formed Rezora.io to modernize scale that very calling system.

Richards and I chatted about a number of things before we jumped into a demo. What I didn’t include here was our brief conversation about another proptech called Rezora. So, for the sake of both companies, this review is about Rezora.io.

Propt is the first real estate media outlet to see the product in full.

Propt: What is Rezora.io?

Richards: It's an AI voice platform for real estate professionals to automatically call their leads and book meetings. It’s both for [residential] real estate agents, and people on the commercial side, as well as wholesalers who are working with a mortgage agent and kind of expanding into that space. But for the time being, it really is for people who are just buying and selling real estate.

Propt: What led you to believe you could help people be better at lead follow-up?

Richards: The [agents] that I talked to, you know, they're waking up at 7:00 or 8:00, they spend maybe like an hour on the computer every morning just answering all their emails and texting people back. And then they're driving the whole day, they're doing showings, they're going to the office, they're having lunches, dinners. By the time they get home, it's probably eight or nine or something, and you can just start cold calling people then.

So it's very much just a question of like, it literally doesn't fit in their schedule.

Propt: Yeah, that’s often true. There’s getting the business, then doing the business. It’s not like car sales, where doing the business, you know the paperwork, the running back and forth with the finance guy, that takes a couple of hours whereas a real estate escrow is about a month of hands-on management. And getting that business, outside of referrals, can take months of consistent follow-up with a lead.

You're competing with a lot of notable existing CRMs and enterprise platforms that do this or offer similar calling tools for a lot of the industry. What are you guys doing to gain traction when, you know, a Brivity or a Follow Up Boss can do a lot of this for probably some of the people you're calling on?

Richards: Yeah, so a lot of the existing tools on the market fall into a bunch of buckets that are kind of outside of what Rezora.io does.

So CRMs, like they have a built-in calling feature, but they don't have an AI-generated call that's specifically trained for certain kind of conversations, which is what Rezora.io does.

Each one of the agents that we have on the platform we've been training for a year-and-a-half. YouTube videos, textbooks, real sales conversations, and kind of putting it through this very complicated pipeline so that it knows exactly what to say, what not to say, how to speak like a real estate agent.

There really is nothing else on the market that's doing what we are right now. Like there's a lot of general AI voice companies that you can kind of set up your own voice agent with, but that's a lot longer. It costs a lot more. Ultimately, it’s not going to be as intelligent as Rezora.io.

The agent is really customized exactly to, you know, calling like it would be an employee of your own company. And the call behavior, you just set up whether it leaves a voicemail, how many times you wanted to call back, that kind of thing. And then once you set that up, you just come over to the dashboard and you'll see all the campaigns that are running, all the appointments that have been booked into your calendar, all the calls that have been placed.

Propt: Thanks Aiden, let’s get a look at it.

It’s pretty wild to think about what Rezora and others out there, like CallAction and RealScout, for example, are doing for agents and brokerages when it comes to scaling direct outeach. Oppy builds AI sales and business-task agents, too, and last fall Luxury Presence rolled out a network of marketing assistants for its website customers.

Richards’ solution is for now phone-specific, essentially condensing the traditional mass-market call center into a single, intuitive web app. Rezora.io’s simplicity is what I think helps it shine, something I find especially important given how relatively new agentic AI is to a lot of the industry.

Coaches and sales hacks everywhere charge a kidney telling real estate agents to “create systems” and “be accountable” when all you really need to do is install and commit to software. Agents still struggling with this aspect of their job given the dearth of tools available today are at the heart of the argument I’ve been making about much of the industry’s inability to translate technology’s benefits to the consumer.

Rezora.io lists call histories in a simple spreadsheet-like UI depicting names, times, dates, and if an appointment was booked. Each call is ranked for both the user’s ongoing tracking and although I didn’t confirm, I imagine the ranking helps Rezora.io perform consistent upkeep on its AI’s effectiveness in each scenario.

Contacts are for now uploaded via a .CSV from an existing CRM or database. The company’s roadmap calls for integrations on a broad scale and Richards did say the UI schema is intended to emulate most CRMs to promote familiarity for new users.

Call agents can be taught to reach out in a range of emotional tenors, from professional to calm to empathetic, and then altered on a followup if the context calls for it. Rezora.io doesn’t clone user voices yet but the company is working on it. The agents are also trained up on their user’s company so they have talking points ready to go.

The company works with the impressive ElevenLabs, a rocketship in the AI voice and audio content space that has deals in place with Disney, Meta, and DuoLingo, among countless other global enterprises.

This smart partnership can make available to Rezora.io users more than 10,000 unique voice types, tones, and tactics. Naturally, few individual users will need that kind of range but it does give Rezora.io an expansive platform on which to scale. From dialect to speech patterns to how to win over stubborn prospects, Rezora.io knows that what people hear shapes their response. Remember, an AI agent doesn’t get anxious on the phone or vary its speech when challenged or play an imaginary accordion when lying, thus giving it a skillset not common to a lot of humans, especially those new to real estate.

The software’s Campaign feature enables users to assign contacts and calls to specific farming efforts, such as “downtown condos” or “golf course communities,” a function in which I see some valuable byproducts.

Neighborhoods characterized by countless grids of no more than three different home models with common price histories—say the entire Phoenix MSA—or urban condo developments or golf course communities, each tend to attract their own uniform demographic. Their consumer data profiles don’t vary much in terms of income levels, job types, or family structure, for example. Hell, even Starbucks knows this stuff about you. (Not about me though, its java is trash.) In marketing terms, these groups are knowns as “personas,” essentially digitized consumer DNA.

This intrinsic human uniformity can be exploited by the Rezora.io user savvy enough to connect one successful call agent with that prospect’s data doppelgänger. Just think about all the cul-de-sacs out there dotted with dudes in cargo shorts droning on about lawn additives. Hook one, and the rest will be that much easier to put in the cooler.

I wouldn’t be surprised to see Rezora branch in the direction of lead quality analysis to pair up with an alert system that can trigger a specific AI agent to ring them up. Oppy could help them in this capacity, for example. It may step on the pinky toes of its pending CRM partners but few of them are good at it right now, anyway. Or, Richards rings up Chris Drayer at Revaulate for a chat. Just a thought.

Naturally, Rezora.io’s capabilities allow it to expand well beyond real estate, which it plans to do in the near future, according to Richards. It’s going to allow for the custom creation of call agents for real estate-adjacent verticals like roofing, mortgage, insurance, and the like. I see little reason why this won’t appeal to larger brokerages that have these types of ancillary business lines.

Rezora.io is an effective solution for helping new agents advance in much less time and ideal for team assistants and marketing staffs to have in their arsenal, especially for anyone paying out the nose for leads. Why risk paid investments becoming dust in your database?

Automating your calling efforts is not entirely different than a mass mailing, except with each postcard being customized while it’s in the mail truck.

What I see in Rezora.io and others in its class is one of the best examples of how agents can practically implement AI. It’s a small lift with notable value-adds and if used to its full capability, it could become a measurable competitive advantage, especially down the road should it open itself up to partnering with other agentic workflows.

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