February 12, Lake Washington, outside Seattle: If there’s one state AG whose bad side I wouldn’t want to be able to describe in detail, it’s North Carolina’s Jeff Jackson.
Did RealPage’s c-suite DoorDash some Red Robin and pop a few dank double IPAs to throw a rent-fixing party? Probably not.
But, did they get create a super useful algorithm and as we often say after peeling our face from the bomb hole, “misread the landing?” Yeah, probably.
“Competing companies must make independent pricing decisions, and with the rise of algorithmic and artificial intelligence tools, we will remain at the forefront of vigorous antitrust enforcement,” said Assistant Attorney General Abigail Slater of the Justice Department’s Antitrust Division last November.
A little about Jeff Jackson: this guy is Pete Buttigieg in straight form, which means he’s an immense threat to his political opponents, so much so that the other side spent many seven-figure sums bolstering his primary opponent last year and eventually had to resort to gerrymandering his district to keep him from winning. That’s cool, he said, I’ll just become AG.
If you’re the subject of one Jackson’s lengthy, lucid and always-viral IG posts that have been catapulting him up the political ranks, you’re in for a bad time.
The only thing I have in common with an attorney is my on-off regret of career choice, but this Jackson guy is one of the rare ones. He likes his work.
“I told you when I was becoming AG that I was going to go to court to stop this and that meant more than suing RealPage, it meant suing the six biggest landlords in the state because they have been using RealPage to drive up your rent,” he said on Instagram.
Jackson already has settlements from two of the six which includes the mandate they can’t use an algorithm to set rent.
“The federal government has settled its case with RealPage. I have not,” he said.
I’m bummed by this whole thing. It’s going to further pad the stigma that all landlords are shitheads—they’re not—and make it more difficult for less short-sighted proptech execs to sell innovative property management systems, a rising and critical industry category.
Also, no one really likes IPAs. Lawnmower beers for the win.

